Jewelry as fresh as it gets.
Fresh Squeezed
PROJECT TYPE: GRAPHIC & BRANDING
Maggie Silver has been creating jewelry out of fruit for years and is finally turning her hobby into a business. Fresh squeezed transforms orange and lemon slices into wearable jewelry. Bold colors, fresh squeezed fruit - a burst of joy in every piece.
Logo & branding
When designing Fresh Squeezed’s logo, I chose bright, bold colors and utilized negative space to create balance. The font choice was playful and has a distinct personality that fits the brand. This logo is easily recognizable and can be strategically used in many forms of branding.
